I refreshed Unkey’s branding to make it feel sharper, bolder, and more current. The update centered on custom lettering and extended into merch, giving the brand a more distinctive and expressive presence.

Trading requires confidence, and Maxify provides that through transparency. The brand identity mirrors their "A-Book" philosophy—honest, direct, and predictable. I translated the abstract concept of market liquidity into a solid, geometric visual system.

trucktion® operates in constant competition — for speed, precision, and market leadership. The central metaphor of the identity became racing aesthetics, where every delivery transforms into a race against time and competitors. The visual language builds on dynamic forms, aggressive typography, and a color palette borrowed from motorsport — from classic racing stripes to modern aerodynamic solutions. Additional logos were also developed as a graphic device that has become commonplace in the world of motorsport — sponsorship branding.